Wednesday, 16 March 2016

Mona Lisa


Mona Lisa

Facts
Title: Mona Lisa
Artist: Leonardo da Vinci
Year: 1503 – 1506
The Mona Lisa is quite possibly the most well-known piece of painted artwork in the entire world. It was painted by the Leonardo Da Vinci between 1504 and 1519, and is a half body commission for a woman named Lisa Gherardini. Her husband, Francesco Del Giocondo requested the work by Da Vinci just after the turn of the century. It is perhaps the most studied piece of artwork ever known. The subject’s facial expression has brought about a source of debate for centuries, as her face remains largely enigmatic in the portrait. Originally commissioned in Italy, it is now at home in France, and hangs on display in the Louvre in Paris.



Background
The work was requested by her husband, Francesco Del Giocondo. Lisa was from a well-known family known from Tuscany and Florence and married to Francesco Del Giocondo who was a very wealthy silk merchant. The work was to celebrate their home’s completion, as well as a celebration of the birth of their second son. Not until 2005 was the identity of Mona Lisa‘s subject fully understood, though years of speculation have suggested the true identity of the painting’s subject.



Leonardo Da Vinci
The Mona Lisa is famous for a variety of reasons. One of the reasons, of course, for the popularity of the painting is the artist himself. Leonardo da Vinci is perhaps the most recognized artist in the world. Not only was Da Vinci an artist, but he was also a scientist, inventor, and a doctor. His study of the human form came from the study of actual human corpses.
Because of his ability to study from the actual form of the human, he was able to draw and paint it more accurately than any other artist of his time. While the Mona Lisa may be revered as the greatest piece of artwork of all time, Da Vinci was known more for his ability to draw than to paint. Currently there are only a handful of paintings of Da Vinci’s, mostly because of his largely experimental style of art, and his habit of procrastination. Among his most famous sketches is the Vitruvian Man, which anybody who has ever studied anatomy, human biology, or art knows very well.



Theft & Vandalism
The Mona Lisa disappeared from the Louvre in France in 1911. Pablo Picasso was on the original list of suspects questioned and jailed for the theft, but he was later exonerated. For two years, the masterpiece was thought to be forever lost. However, in 1913, Italian patriot Vincenzo Perugia was arrested for the crime of stealing the famous painting, and the original artwork returned to its home at the Louvre in Paris. Perugia was an employee of the Louvre at the time, and he believed the painting belonged to Italy. For two years he kept the famous piece of art housed in his apartment, but was discovered when he tried selling to a gallery in Florence, Italy.
Over the centuries, the famous painting has withstood attempts at vandalism as well. The first occurrence of vandalism was in 1956 when somebody threw acid at the bottom half, severely damaging the timeless masterpiece. That same year, another vandal threw a rock at the work, removing a chip of paint from near her elbow. It was later painted over. Afterwards, the piece was put under bulletproof glass as a means of protection has kept the painting from further attempts at vandalism and destruction.

Monday, 7 March 2016

Status of women




Status of Women


The text Ways of Seeing (J. Berger 1972) by John Berger explains in great depth about how women have been portrayed in art and who the true spectator is. Where a women’s lover is included in the image more often than not the women is facing outwards, towards the true spectator. In fact, almost all of post renaissance European artwork is frontal, showing a clear divide of the western world and its ideas of how women are looked upon and the rest of the world.



African, Indian and pre-Columbian art predominantly sexual imagery has a completely different take. Women fully embrace their lovers, almost seen as equal by the opposite sex in these cultural texts. Each member of the image both being active participants entwined within each other, showing the focus of different cultures shifts from being ‘man’ the external spectator. This may possibly explain why there are less well known African, Indian and pre-Columbian artists in Europe as it almost feels uncomfortable to look at, looking in on a personal moment rather than being invited to by the simple gesture of looking out of the image in European culture.




In a society where women are subjected to earning less and having less power in industry than most men, women are portrayed as a weaker sex. The image that is given to young women is that they lack influence and in order to gain this they must jockey on the back of other men rather than their own.  This is where John Berger starts to influence my work as he noted, “Men ‘act’ and women ‘appear’.” Western art is littered with this idea that women are the subject with men acting as the viewer. This is also reinforced time and time again in advertising. Women are used anywhere from hair products to chainsaws.  With such a strong cultural tradition that sees women portrayed with the idea that the ideal spectator is man.  It is has become a custom that female adverts to be emphasised on to certain body parts such as breasts or legs.
From this text I had identified some key words that sum up the authors view and make strong connections with my research. These words are Vanity, Sexual, Spectator, Man and Superficial. Men and Women are not equal, John Berger elegantly puts it as “Men act and women appear.”  This reinforces the argument that the imagery of women has one purpose and that is the be admired by men. This ideology still permeates throughout modern culture and media practises. The introduction of a mirror into the image shows a women’s vanity but as time has changed, one could argue that this idea has just changed objects. From a mirror to a camera.
I am asking the question that: in Western culture does society subject women to extreme conditions, both physically and morally, in order to develop an industry around using the imagery of women with the idea of the presumed spectator is ‘man’?
With my focus being on an industry being built upon the subjection of women, who better than the most expensive women in the world to be the subject of my cultural text. The Mona Lisa by Leonardo Da Vinci. 

Contents Page


 Content Page 

1.  Ways of Seeing 

2. "Cultural text"

3. Mona Lisa

4.PETA’s Objectification of Women

5. Why are women sexualised in advertising?

6. Why my Cultural text-Mona Lisa

7. How Advertising has changed.

8. Poster

9. Bibliography/Reference`s