Wednesday, 16 March 2016

Why my cultural text – Mona Lisa

Why my cultural text – Mona Lisa

The cultural text that I have chosen in the Mona Lisa. The Mona Lisa to me represents woman hood of the 16th century and how much it has changed from this time to the present. Long before the sexualisation of advertisements however the underling idea that the spectator is still of ‘man’, showing that the most desired and expensive woman of our time is not an object of lust but of rarity. This began the process of thinking that the reason that sexualised imagery is used is due to how accessible everything has become due to the online boom. The ideology behind John Berger’s argument has not changed throughout time that the assumed spectator would be a male and modern times have used this over and over again. Society is now in a position where these images are only going to get younger and more reviling as boundaries become pushed and the norm. However, to answer this I will have to look at periods of time that advertisements have changed.
I have also chosen this as my cultural text as it is the essence of culture. The most famous woman, painting and embodiment of culture. When I think of culture it conjures images of the Mona Lisa. Valued at approximately $700,000,000 in 2009 with the primitive ideology John Berger explained being rife at that period of time and how nothing of such nature has ever come close.  

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