Why my cultural text – Mona Lisa
The cultural text that I have chosen in the Mona Lisa. The
Mona Lisa to me represents woman hood of the 16th century and how
much it has changed from this time to the present. Long before the
sexualisation of advertisements however the underling idea that the spectator
is still of ‘man’, showing that the most desired and expensive woman of our
time is not an object of lust but of rarity. This began the process of thinking
that the reason that sexualised imagery is used is due to how accessible
everything has become due to the online boom. The ideology behind John Berger’s
argument has not changed throughout time that the assumed spectator would be a
male and modern times have used this over and over again. Society is now in a
position where these images are only going to get younger and more reviling as
boundaries become pushed and the norm. However, to answer this I will have to
look at periods of time that advertisements have changed.
I have also chosen this as my cultural text as it is the
essence of culture. The most famous woman, painting and embodiment of culture.
When I think of culture it conjures images of the Mona Lisa. Valued at
approximately $700,000,000 in 2009 with the primitive ideology John Berger
explained being rife at that period of time and how nothing of such nature has
ever come close.
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