Poster

Poster :   Mona Lisa, eye of the beholder 

Some claim the subject’s lack of eyebrows is representative of high-class fashion of the time. Others insist her lack of eyebrows are proof that Mona Lisa is an unfinished masterpiece. But in 2007 ultra-detailed digital scans of the painting revealed da Vinci had painted on eyebrows and bolder eyelashes. Both had simply faded over time or had fallen victim to years of restoration work

. In a society where a masterpiece can be called ‘unfinished’ due to an uncharacteristic appearance of this era. I am going to explore how an industry uses and abuses women’s appearances to sell products.  Who better than to represent a women dominated industry that generates an income based purely on body image than the most expensive woman in the world with the complete opposite image of what is seen as attractive in this current culture. From Vogue scare stories of young women eating tissue in order to maintain a body image, I am asking whether Da Vinci had been right all along and does the fashion industry have a corporate social responsibility in order to protect these young women.

The fashion industry often promotes rape culture. There have been many examples of fashion ads showing women in compromising positions, most shockingly the 2013 advertising campaign of Lebanese designer Johnny Farah promoting his line of hand bags, which he did by showing a woman wearing a bag over her head while a man stood behind her, pulling on a belt wrapped around her neck. By stripping back, the industry I will be looking at what era woman became sexual objects to be obtained in order to sell a product. I have noticed three trends associated with this industry. It’s now common to see more parts of the body exposed. There is more emphasis on the size of women’s breasts. And easy access to all these images has made it all more acceptable to society. However different time periods had different cultural views about how they view women.