How adverting has changed

How adverting has changed

The roles of females predominantly been domesticated in popular culture, especially in advertisements.  Many advertisements contain women in roles such as cooks, maids, babysitters, as well as sex objects in order to sell product. When advertising began, advertisements were once shown to sell a product, however, as years pass, advertisements begin to objectify women and begin to use women as a way to sell products

Reichert said this upward trend in erotic ads is a reflection of society. "It takes more explicitness to grab our attention and arouse us than before," he said. "In the early 1900s, exposed arms and ankles of female models generated the same level of arousal as partially nude models do today. We can see during our lifetimes the changes in sexually explicit content on television, movies, books and other forms of media beyond just advertising."(BusinessNewsDaily 2012).

The shift of sexualisation has happened very swiftly within the industry. Going from this tame although subjective advert in 1893 for Gold Dust washing powder. Where the woman, although covered up is portrayed as a domesticated creature. It’s not until a century later in the 1990s where we begin to see the emergence of extreme sexualisation of women advertising products anywhere from Camera, like in the picture to continuation of a domesticated line.